☁️ Microground vs. Extracts: Why We Chose the Real Deal
Most powdered tea drinks you find at the grocery store or in cafés aren’t actually made with real tea. They’re made with extracts—a highly processed version of tea that’s usually been stripped of its beneficial compounds and sprayed onto a base powder, often with sweeteners and fillers.
At Domo, we take a different path. We use microground tea, which means we take the actual whole tea leaves (or herbs, like rooibos or turmeric), and grind them into an ultra-fine powder—similar to how traditional Japanese matcha is made.
This way, when you sip your Domo latte, you’re not drinking flavored milk or tea-flavored powder—you’re drinking the whole tea leaf. That means:
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🌿 More nutrients
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💪 More antioxidants
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🫖 More authentic flavor
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🧠 A natural energy boost—no crash
🌎 A More Sustainable Sip
There’s another reason we love microground tea: it’s less wasteful.
Because you're consuming the entire tea leaf, there’s no bag, no steeping, and no leftover leaf matter. It’s a zero-waste brewing method, and it fits perfectly with our mission to create better-for-you, better-for-the-planet drinks.
💡 A Simple Ritual with Real Benefits
We know you're busy. That’s why every Domo blend is designed to be fast, easy, and nourishing. Just add water or milk, whisk or shake, and you're done. No waiting. No tea bags. No mess.
And because our ingredients are microground whole foods—from organic turmeric and rooibos to matcha and freeze-dried fruits—you’re not just getting a drink. You’re getting a daily ritual that fuels your body and supports your wellbeing.
So the next time you mix up your Domo, know that there’s a reason it tastes richer, creamier, and more real: it is.
It’s the power of microground—and it’s at the heart of everything we do.